THE FRAME - A Samsung TV that blends into the living room.

*all images and video ©samsung

A tv that is meant to imitate a piece of art in your living room when it’s turned off. Yes please. The incorporation of technology in the living room so seamlessly and that adds to the space in more aspects that it’s main function is interesting to me and creates more value in my eyes. To think of a product’s life when it’s turned off, brilliant. This makes me think of other products that surround me and how can they evolve into something interesting when they are turned off, or when they are not being used.